More and more Adwords Agencies are adopting third party platforms for their clients to log in to and look at performance.

I can understand that there are some great third party technologies which help with optimisation and/or call tracking however access to raw data via Google Adwords should always be available as well as log-ins to these secondary analytical/lead capturing tools.

There is becoming a general consensus that if the Adwords platform is not available to the end client there may be something untoward happening with the clients advertising budgets.

Ask for complete transparency as honest agencies will have nothing to hide.